JOHN-MARK COLLINS, CEO
Interactive experiences have been John-Mark’s focus for his entire career, whether in hospitality or technology. After creating world-class projects for clients such as New Balance, Nasa, Starbucks and Coca-Cola, John-Mark created Electric Playhouse to push the boundaries of interactive technology. John-Mark graduated magna cum laude and was ranked first among his graduating computer engineering class. He then followed his engineering degree closely with an MBA from the University of New Mexico. Electric Playhouse stems from the wonder and awe shown on a daily basis by his two young daughters, Lola and Mila.
BRANDON GaRRETT, COO
Brandon has over a decade of experience as an Architect and Creative Technologist. His focus is on combining the physical world with the digital world by blending Architecture, Design, and Technology into cohesive and engaging spaces that excite, surprise and inspire. Prior to Electric Playhouse, Brandon successfully headed the design technology efforts of New Mexico's largest architectural firm for over a decade. As an industry innovator and keynote speaker, his work and insights have been published nationally in ArchDaily, Autodesk, and NAIOP. He holds a Master of Architecture degree from the University of New Mexico and is a proud native New Mexican.
DREW TULCHIN, VP BUsiness Dev
Drew defines his career making new ideas reality over more than 25 years. He just finished growing NM based Meow Wolf as their first CFO and then VP of Investments. He led UpSpring Associates, which was recognized 6 times as a ‘One of the Best for the World Small Businesses’ where through his consulting traveled around the world from (A)fghanistan to (Z)ambia. He holds an MBA from University of Washington and earned his BA, cum laude, from Washington University. His ultimate frisbee team just finished 12th nationally.
ERIC YAKLEY, CTO
Eric is an experienced leader in creative technologies, infrastructure projects, enterprise IT, media systems and field installations. He has built and led multi-disciplinary teams in various industries including interactive exhibit design-build, advertising, non-profit energy efficiency, software development, manufacturing and logistics, and retail. He has a degree in English from UNM, and active certifications as a Project Management Professional (PMP), Agile Certified Scrum Master, and ITIL.
LUKE BALAORO, SENIOR DevelopeR
Luke is the lead Creative Technologist at Electric Playhouse, blending technology and art. He received his BS in Computer Science at the University of New Mexico. Prior to joining Storylab, Luke wrote software for Ideum and the ARTSLab @ UNM, including visualization software for their G-Dome, a miniature planetarium, and an augmented/virtual reality experience using an Oculus Rift and Vicon motion tracking system.
BEN MATTHEWS, LEAD DevelopeR
Ben is a programmer and generative artist with a specialty for geometric visualizations. He has spent the last five years creating interactive visuals that engage viewers through vibrant digital storytelling. Ben believes a great experience begins with discovery, and he strives to add an element of exploration to all of his work.
John Feins, Marketing Director
John is a communications expert with highly successful experience in music & entertainment, publishing, government, tourism & hospitality, manufacturing, high technology and other industries. He began his career in Santa Fe and then worked throughout Hollywood generating dramatic sales and media coverage producing music, comedy & cultural events with internationally-acclaimed artists.He returned to New Mexico and served as Public Relations Manager for the City of Santa Fe, amassing eight times the previous earned media figure and winning many national and international awards. He was then first Director Of Marketing and Vice President Of Communications for Meow Wolf where he doubled and tripled key performance indicators while helping to generate huge waves of media and revenue.Feins serves on The City Of Santa Fe Economic Development Advisory Committee among other volunteer work and in 2018 was named New Mexico Tourism Professional Of The Year.
Lise Watkins, Art Director
Lise Watkins has been producing art and managing creative teams for over a decade. After attending the Academy of Art University in San Francisco and working in marketing and advertising, Lise came to New Mexico to be closer to family and the desert. She was formerly the Creative Director for Albuquerque The Magazine, and is currently a the chief creative officer for the Southern Nevada-Based non-profit The Mojave School. Lise has a diverse design background that includes illustration, photography, print and multimedia design. When not working at EP she can be found watching Star Trek with her husband and 2 kids.